Our vision of the NEXT economy is rooted in the genius of our grand diversity: our humanity, equality, wholeness, and collective wisdom. We consistently leave each other and the planet the better, for having been together. We have come into the deepest understanding of what it means to be human. We are bridging the inner and the outer “worlds”. We have become wise, therefore we are leading with love.
“Conscious company” is a pair of words that have been thrown about for at least a couple decades now. I sort of knew what type of company “conscious” was referring to when I first enrolled at Marlboro College, seeking my Master’s in Business Administration with a focus on “Conscious Business”. Now, those characteristics are much clearer to me.
We are so excited and proud to announce our new logo and colors as part of the ongoing evolution of our company’s brand.
So, why the new look? We want to make sure that our visual branding matches our vision, mission, and work. We are thrilled that the amazing team at Guru helped us achieve this!
Let's start with the new color palette. We feel like it weaves together the inspiration, the joy, the magic and the practical. These colors remind us of our courage and nobility, our depths and substance, and the ocean and the earth of us.
And now, for the main event: the logo!
Our logo icon contains three symbols or runes:
Gyfu: which means “gift” (this is the central image, look for the “x” on its side)
Tyr: which means "ultimate victory after courageous sacrifice" (those are the “arrows” pointing inward)
Ken: which means "light, inspiration, and fire kindled."
Those who gather around the Round Table are attracted by the light of inspiration, shedding light into the places that were previously in the dark, even suddenly, knowing that they will need to be courageous and sacrifice their old stories and habits in order to serve something greater.
We hope this sneak peek into our thinking around our new branding elements helps fill them with meaning. You will be seeing these elements sprinkled through our website, our social media, and in other ways when you interact and communicate with us.
We invite you to the Round Table, ye Activists of Love!
Lori, Dhruva, Travis, Melissa, Kate & Tristan
To understand my reaction to SVC, I must first explain a little of my past. I started my career over 30 years ago at what was then known as one of the Big Eight public accounting firms. My impression of that industry was that it cared little for its employees and churned them with as much care as one might give a mismatched sock. From my lowly purview, it also appeared to be a career with very little meaning and very little hope for a partnership position (there seemed to be one female partner west of the Mississippi). I lasted long enough to earn my license and headed off to be a different kind of accounting firm. I found great meaning in this next phase of working with non-profits and women and minority-owned small and growth stage business in a Federally Designated Enterprise Zone and also by hiring women returning to the workforce after time away to tend to their children. These 10 years were fun, meaningful and impactful - we were able to bring sound business practices and the concept of multiple bottom lines to hundreds of individuals and organizations. Then my family and I decided to move to Vermont and I faced a big choice: business as usual (blech!) or exile myself in the world of nonprofits. I chose the latter because it seemed I would have more impact by working with a sector that was finally realizing it needed sound business practices rather than working in a sector that wasn’t yet convinced to look at more than the bottom line.
Oh, had I only known about the amazing SVC network back then - I could have had both worlds without the “blech” factor!
I was honored to be invited to SVC’s Bridging Profit and Purpose Conference by Lori and to be part of the GRTL team and to experience what she kept saying was a culture that is “hard to describe”. I started by attending the town hall meeting where the two merging organizations gathered for an open conversation with the new Executive Director. The conversation was upbeat and honest, congratulatory and challenging, and funny and serious - a whole range of emotions and ideas were floated, respect flourished and hopes for continued growth into shared values were named. My first reaction was “this is going to be a different kind of conference with some very juicy conversations!”
We then moved on to Brownsville for the sold out Love Economy Event - an inspiring location, excellent food, music and conversation and time spent in a candlelit circle to share deeply about how and why each of us is called to or curious about building a more just economy that is rooted in love. Still the first day of the conference!! My second reaction was “Yup, these are juicy conversations! How in the world am I going to keep up this pace?!”
The next two and a half days were filled with presentations, break out sessions, documentaries, stories, music, strategy sessions, women’s circles and men’s circles, small group conversations and even a little dancing (okay, maybe a lot of dancing!). All of it rich, inspiring and an invitation to end my self imposed exile in the nonprofit world. These entrepreneurs, business owners, leaders, artists, activists, creators, service providers, advocates, and investors are a balm to any soul that that has felt depleted in the past couple of years and proof that when vision is coupled with intention and community it is possible to bridge profit and purpose and by doing so, to contribute to a just economy that is rooted in love.
For me, the SVC annual gathering is not a conference. It is a family reunion and one that has open arms to anyone who is committed to making positive change happen through their work or business. I saw the SVC community embrace who they have been and who they becoming as a newly merged organization. The Love Economy events and the Hospitality Sweet as well as the rebranding presentation and addresses from the new executive director had huge positive ripple effects throughout the gathering. Our own Lori Hanau with an amazing group of inspired movers and shakers had a way over-sold crowd come to the Brownsville Community Culinary Center to experience love in practice. First, there was love of nourishing oneself and one's community through this amazing center. Their work of providing amazing meals and culinary training to residents of this neighborhood is truly inspiring. Co-hosted by Julie Fahnnestock, Greg Hemmings and Sierra Flanagan, Lori opened the space to invite 105 attendees into Circle to speak and be heard about why we cared to be there, what we are already doing that is loving in our work and what is our next action toward developing greater love in our workplaces. We were nourished again by music, by candlelight, by giving attention to our breath and holding space for each other as we spoke. How could love not become woven into so many conversations after that? Almost every table I sat at, someone there would be speaking about either that event or the stories shared in the Love Story Slam which featured stories of love in action in the work people are doing that the Love Economy team produced and hosted Friday night.
The desire to authentically connect personally was there for me both my first time attending as well as this time. But the openness I felt and prevailing hope and inspiration was much stronger. I think the clarity of vision, humility, and strength of the new executive director and how she honored where Social Venture Network (SVN) and the Investors Circle (IC), now Social Venture Circle (SVC) is going and where it came from was hugely inspiring. I also felt a hopefulness and a willingness to engage in tough conversations both as a whole group together as well as in the sessions I attended. Valerie Red Horse Mohl role modeled openness, deep regard for the ancestry of both the organization as well as the land we were gathering on and the people who first stewarded that land.
The Hospitality Sweet was a place for all of us to celebrate this rare and beautiful yearly opportunity to be together with deep kindred spirits both new and old. The music, dancing, and conversations were some of the deepest and most fun both at the Hospitality Sweet itself, but also preparing for it even hours ahead. The spirit of deeply and joyfully connecting really permeated the whole gathering once dinner was over and we all began to find each other for a drink or that conversation we wanted to make space for once the sessions were over. There is a celebratory joy and playfulness and even a bit of mischief in terms of letting loose with each other in and around the Hospitality Sweet. We are completely real as well as silly which makes the evening times together so important to how we show up together during the day in the more traditionally work oriented sessions. There was dancing the night away in costumes and glitter, gathering together for libations right after dinner and late night conversations well into the wee hours of the morning. Those kinds of deep connection spaces felt like the fertile social soil needed for building deeper relationships with folks who are brimming with innovative, disruptive, bold ideas for how their businesses or work can be an agent of positive change.