Our vision of the NEXT economy is rooted in the genius of our grand diversity: our humanity, equality, wholeness, and collective wisdom. We consistently leave each other and the planet the better, for having been together. We have come into the deepest understanding of what it means to be human. We are bridging the inner and the outer “worlds”. We have become wise, therefore we are leading with love.
“Conscious company” is a pair of words that have been thrown about for at least a couple decades now. I sort of knew what type of company “conscious” was referring to when I first enrolled at Marlboro College, seeking my Master’s in Business Administration with a focus on “Conscious Business”. Now, those characteristics are much clearer to me.
We are so excited and proud to announce our new logo and colors as part of the ongoing evolution of our company’s brand.
So, why the new look? We want to make sure that our visual branding matches our vision, mission, and work. We are thrilled that the amazing team at Guru helped us achieve this!
Let's start with the new color palette. We feel like it weaves together the inspiration, the joy, the magic and the practical. These colors remind us of our courage and nobility, our depths and substance, and the ocean and the earth of us.
And now, for the main event: the logo!
Our logo icon contains three symbols or runes:
Gyfu: which means “gift” (this is the central image, look for the “x” on its side)
Tyr: which means "ultimate victory after courageous sacrifice" (those are the “arrows” pointing inward)
Ken: which means "light, inspiration, and fire kindled."
Those who gather around the Round Table are attracted by the light of inspiration, shedding light into the places that were previously in the dark, even suddenly, knowing that they will need to be courageous and sacrifice their old stories and habits in order to serve something greater.
We hope this sneak peek into our thinking around our new branding elements helps fill them with meaning. You will be seeing these elements sprinkled through our website, our social media, and in other ways when you interact and communicate with us.
We invite you to the Round Table, ye Activists of Love!
Lori, Dhruva, Travis, Melissa, Kate & Tristan
To understand my reaction to SVC, I must first explain a little of my past. I started my career over 30 years ago at what was then known as one of the Big Eight public accounting firms. My impression of that industry was that it cared little for its employees and churned them with as much care as one might give a mismatched sock. From my lowly purview, it also appeared to be a career with very little meaning and very little hope for a partnership position (there seemed to be one female partner west of the Mississippi). I lasted long enough to earn my license and headed off to be a different kind of accounting firm. I found great meaning in this next phase of working with non-profits and women and minority-owned small and growth stage business in a Federally Designated Enterprise Zone and also by hiring women returning to the workforce after time away to tend to their children. These 10 years were fun, meaningful and impactful - we were able to bring sound business practices and the concept of multiple bottom lines to hundreds of individuals and organizations. Then my family and I decided to move to Vermont and I faced a big choice: business as usual (blech!) or exile myself in the world of nonprofits. I chose the latter because it seemed I would have more impact by working with a sector that was finally realizing it needed sound business practices rather than working in a sector that wasn’t yet convinced to look at more than the bottom line.
Oh, had I only known about the amazing SVC network back then - I could have had both worlds without the “blech” factor!
I was honored to be invited to SVC’s Bridging Profit and Purpose Conference by Lori and to be part of the GRTL team and to experience what she kept saying was a culture that is “hard to describe”. I started by attending the town hall meeting where the two merging organizations gathered for an open conversation with the new Executive Director. The conversation was upbeat and honest, congratulatory and challenging, and funny and serious - a whole range of emotions and ideas were floated, respect flourished and hopes for continued growth into shared values were named. My first reaction was “this is going to be a different kind of conference with some very juicy conversations!”
We then moved on to Brownsville for the sold out Love Economy Event - an inspiring location, excellent food, music and conversation and time spent in a candlelit circle to share deeply about how and why each of us is called to or curious about building a more just economy that is rooted in love. Still the first day of the conference!! My second reaction was “Yup, these are juicy conversations! How in the world am I going to keep up this pace?!”
The next two and a half days were filled with presentations, break out sessions, documentaries, stories, music, strategy sessions, women’s circles and men’s circles, small group conversations and even a little dancing (okay, maybe a lot of dancing!). All of it rich, inspiring and an invitation to end my self imposed exile in the nonprofit world. These entrepreneurs, business owners, leaders, artists, activists, creators, service providers, advocates, and investors are a balm to any soul that that has felt depleted in the past couple of years and proof that when vision is coupled with intention and community it is possible to bridge profit and purpose and by doing so, to contribute to a just economy that is rooted in love.